The Office of Insurance Commission (OIC) issued guidance for influencers, bloggers and creators posting about insurance. General education and sharing your own policy experience (clearly labelled as personal) are allowed without a licence. Recommending or steering people to a specific policy for pay requires an agent or broker licence. Paid insurer campaigns need a written contract before starting, written approval for each post, pay not tied to policy sales, and clear disclosure of the sponsor and licence status. If your business promotes insurance products online, or hires creators to do so, check these rules before your next campaign. Promoting foreign insurers not licensed in Thailand is banned.