Thailand's pet-related market is reported to have grown from about 33 billion baht in 2019 to 81 billion baht in 2024, with a forecast of about 100 billion baht in 2026. Pet food holds roughly 68% of the market, and accessories about 23%. Dog and cat owners are growing faster than children are being born, and owners who treat pets as family spend far more per animal (about 50,500 baht a year versus about 7,910 baht for basic owners). For a small business, pet food, grooming and pet-friendly services are the segments to consider. These are industry estimates from a press-style article, so verify before committing money.