AP Thailand, Sansiri and SC Asset plan 57 new projects in H2 2026 worth about 88,670 million baht combined, even though they admit the market is under pressure from slow growth and high household debt. AP raised its full-year launch plan to 46 projects; Sansiri reports 26,000 million baht of backlog to transfer, with about 40% expected to be recognised this year. Sansiri says the transfer-fee and mortgage-fee cut for homes up to 7 million baht and the BOT holding its policy rate are supporting buyers. For a building, materials, or interior supplier, the big developers are still launching, so pipeline demand exists, but focus on affordable, landed and East-corridor or provincial projects. Expect price pressure and slower payments.