The Commerce Ministry survey of 5,465 people found 71.77% used the Thai Chuay Thai Plus (60/40) scheme. Ready-to-eat food was the top category at 48.22%, followed by fresh food at 38.87%. Usage runs 1 June to 30 September 2569 (2026), and delivery orders from 15 June. About 31.58% said they would mostly return to the same shops after the scheme ends, and 0.88% said they would not. Only 2.12% saw prices falling. Plan for a demand drop after 30 September, and check how your shop can keep the customers it picked up during the scheme.