Apple updated its App Review Guidelines. Apps that show one purpose during review and then add different features after approval are targeted as bait-and-switch. AI apps that generate nude or sexual images, including from personal photos without consent, must have a plan to remove such content, or they can be pulled from the App Store. Apps involving child sexual abuse will be removed immediately. If your business publishes an app on the App Store, check that its review submission matches what it actually does, and that any AI image feature has content-removal controls.