The government expects tourism to recover from this year's worst-case forecast and is targeting 32.6-33 million foreign arrivals and 2.7 trillion baht in revenue. About 10 major events fall in Q4, including Vijit Chao Phraya (Nov-Dec), Amazing Thailand Marathon (Nov 28-29) and Loy Krathong in Ayutthaya. The Thai Teaw Thai Plus domestic co-payment scheme is expected to open for registration on 1 October and launch in November, with 4 billion baht for 1 million privileges. The accommodation subsidy design is still being negotiated: the Tourism Ministry wants a percentage co-payment rather than a flat rate, so final terms may change before cabinet approval next week. Businesses in hospitality, transport and retail in event areas should prepare for a Q4 demand lift and check eligibility once rules are published.