Chonburi tourism association says floods on 26–27 September 2026 led some guests to cancel 10–20% of Pattaya hotel bookings, and warns the impact could reach the year-end high season if disruption drags on. Long-haul markets (Europe, Russia) start arriving in October, so watch that window. Chonburi card spending on hotels and restaurants still rose 6% in January–September 2026 (KTC data), so demand is not collapsing. Plan for softer bookings in the short term, and on cost, note that airfares and energy prices are squeezing package prices and tour-operator negotiations.