Apple has stopped selling iPhone 17 Pro and 17 Pro Max now that iPhone 18 Pro is out. Prices for remaining older models went up at Apple Store, by 4,000 to 12,000 baht (e.g. iPhone 17 256GB from 29,900 to 34,900 baht). The article ties this to higher RAM and storage costs. Dealer prices may differ and stock is likely sold out. For a business buying iPhones for staff or resale, budget the higher cost; the rise is a sign that memory-driven device costs are climbing across the market.