Thai Chamber of Commerce's forecast puts Jay festival spending at about 46,913 million baht, up 2.2% from last year and the highest in six years, despite flooding in several areas. Central Food Hall's wholesale arm says restaurants, noodle shops, cafes and rice-and-curry shops are placing vegetable and ingredient orders. Flooding has hit some growing areas, so suppliers are sourcing replacements from Nakhon Pathom, Kanchanaburi and Ratchaburi. Restaurants without a Jay menu could add plant-based options before 18 Oct; the 42.5% of surveyed consumers who have never eaten Jay are open to trying it, per the article.