Several Japanese companies, including used-goods retailer Bookoff, JR East's Ekinet train booking system and Times Car, reported data leaks in recent weeks. Japan's digital minister called the situation critical. Experts link the rise partly to AI making attacks more frequent and removing language barriers for hackers. For a Thai SME, the practical point is the basic one: review who can access customer data and turn on two-factor login for email, banking and booking accounts. No direct change to Thai rules is reported.