Domestic tourism in H1 2026 reached 143.86 million trips (+2.15%) and 600 billion baht in revenue (+3.46%). Foreign arrivals were about 17 million, with 67% from nearby markets. The Tourism Minister wants a Thai Thiew Thai Plus co-payment campaign before the September-October low season, funded through the emergency borrowing decree rather than mid-year budget reallocation. Private operators are pushing for measures by September. Energy costs are flagged as a risk to travel prices. For hotels, restaurants and transport operators, this is a reason to plan promotions for Q4 and watch for the scheme's details, but the article gives no confirmed approval, amounts or eligibility rules.