Kubota says first-half new farm machinery sales fell for the first time in several years, while service jobs rose about 6% as farmers repair and extend machine life instead of buying. Average repair spend fell about 3% as farmers fix only essentials to protect cash flow. For a Thai SME serving farmers or running machinery-dependent work, expect tighter spending and more repair-first decisions. Kubota estimates a harvester idle for one day can cost the operator roughly 10,000-20,000 baht in lost income.