Krungthai COMPASS projects the high-value Longevity Food segment in Thailand rising from about 15.7 billion baht (2024) to 32 billion baht (2035), around 6.7% a year. Growth depends on consumers actually buying preventive health products; about 17% of Thais already practise preventive care seriously and about 20% would pay 10-20% more. Analysts say the opportunity is in adding proven health claims to Thai raw materials and herbs rather than competing on price. A small producer should treat this as a direction for product development, not an immediate change in sales.