Thailand is drafting several laws covering digital transactions, AI and platforms. Regulators will look at how technology actually works, not just policies and contracts. The Trade Competition Commission is tightening oversight of ride-hailing and delivery platforms, including pricing algorithms and "dark patterns" that affect drivers. The commissioner says the new draft will not add heavy costs for platforms, focusing on monitoring and transparency. A proposed change would remove the exemption for sectors with their own regulators, so more sectors could fall under general competition law. For an SME, this is a watch item: if you sell through platforms or use automated pricing, tools or software, expect to be asked to explain how they work. No deadline is given yet.
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