The Chinese embassy warned its citizens on 16 October 2026 about kidnapping and job-scam risks in Thailand after several incidents. ATTA had already cut its 2026 Chinese arrivals forecast to about 7 million from 9 million. The Thai Chamber of Commerce's tourism council (TCT) is proposing 8 urgent measures, including a Thai-Chinese safety coordination mechanism, and warns that social media spreads these stories quickly. For tour operators, hotels and shops that rely on Chinese guests, plan for slower bookings this quarter. Only use licensed transport and approved guides, and check the official measures when they are announced.