The World Bank's survey finds 12% of Thai businesses actually use AI, versus 43% in the US and 23% in India. Over 80% of surveyed firms don't expect AI to raise productivity, mainly because they don't know how to apply it. Its economist says the gains come from redesigning the whole workflow, not from buying a tool for one job. For a small firm, the practical step is to pick one process you repeat every day (quoting, invoicing, stock, customer replies) and map it end to end before choosing any software. The World Bank forecasts Thai growth of only 2.3–2.4% in the next two years, so productivity matters.