A Brain & Company, DBS and Vriens & Partners outlook for 2026-2035 projects Thailand at 2.2% average annual growth, the lowest among the six large ASEAN economies (Vietnam 6.2%, Philippines 5.8%, Indonesia 5.4%, Malaysia 4.3%, Singapore 2.7%). The report points to an ageing population, mismatched labour skills and weak policy continuity as the main constraints. For a small business, slower growth means softer domestic demand and tighter hiring and wage prospects over the long term, so plan for flat sales and focus on higher-value products or new markets. The article also flags household debt: average debt rose to about 794,945 baht per household, and BNPL use jumped from 6.2% to 14.2% in a year, so check customers' ability to pay on credit terms.