AirAsia MOVE data shows average daily flight searches from Thailand rose 86% in 7-16 July 2026 versus 28 Feb-30 June 2026, despite fuel price volatility. Searches are not bookings, so treat it as an early signal. Domestic interest rose for Chiang Mai, Phuket, Nan and Surat Thani; abroad, Japan leads, with Vietnam, China and Malaysia also rising. Tourism and hospitality SMEs can use this to shape Mother's Day and short-trip promotions, especially for secondary destinations and group or family travel.