Bank of Thailand data puts Thailand's 2025 digital services deficit at 384 billion baht, up about 84 billion baht from 2022. Foreign ad spend was about 115.8 billion baht, and cloud, software and AI fees about 56.3 billion baht. A House sub-committee wants government purchasing to favour Thai startups and local providers first. This is only a proposal and no law has passed. Still, if you sell software, digital services or ad-tech to government agencies, watch for local-first procurement. Foreign platform taxes are not yet in force, so no change to your costs now.