Commerce Minister Supajee said non-tariff measures are rising and the US (over 20%) and China (over 10%) make up about a third of Thai exports. Government wants to add EU and India markets; Thai-EU FTA talks are at round 9 with about two-thirds of issues closed, and Thailand targets closing core issues at round 10. For SMEs, this signals more non-tariff scrutiny from the US and possible China sourcing shifts toward Thai inputs and food processing, but no concrete rule or deadline applies to your business yet.