Apple raised the Thai web prices of iPhone 17 (29,900 to 34,900 baht) and iPhone Air (39,900 to 43,900 baht) quietly, without an announcement. The new iPhone 18 Pro starts at 48,900 baht, 5,000 baht above the iPhone 17 Pro launch price. For an SME buying company phones or devices, budget for higher device costs; for consumer-facing staff or resellers, expect customers to pay more for the same models. Apple's price rise is a reminder to check current prices before quoting or buying.