The Tilapia Association says Thai output is steady at about 260,000-270,000 tonnes a year. Prices fell 30-40% because border closures since July 2025 blocked exports to neighbours and Cambodian workers, a major domestic consumer group, left. Prices have started to recover somewhat. Wild Mekong tilapia sold at 15-20 baht/kg is only a minor substitute. Government support so far (the Blue Flag campaign, 50,000 baht per province) has not fixed the market. Farmers should watch cash flow and sell-through, since unsold fish staying in ponds raises feed and holding costs. If you buy or process tilapia, expect softer raw-fish prices but a possible rebound.