The government plans a co-payment travel scheme (up to 3,000 baht discount per right, 500,000 rights nationwide), aimed at the Q4 high season. In Chiang Mai, about 20,000 rooms in the city centre but only about 10,000 hold valid hotel licences, so guesthouses and homestays without licences cannot register. SME groups are proposing a safety and hygiene standard in place of the licence requirement, plus gift vouchers for local restaurants and activities. This is still a proposal, not a confirmed rule. If you run a licensed property, watch for Q4 bookings; if you are unlicensed, check whether your licence status can be regularised before registration opens.