The Tourism Authority of Thailand forecasts about 250,000 Chinese arrivals during the 13-day Golden Week holiday (25 September to 7 October 2026), up 24%, bringing roughly 11,500 million baht in tourism revenue, up 37%. Advance flight bookings are up 16%, and the top source cities are Shanghai, Guangzhou, Chengdu, Hangzhou and Chongqing. Direct flights have been added to Bangkok, Chiang Mai, Phuket and Udon Thani. If your business serves Chinese tourists (shops, restaurants, tours, hotels in those cities or routes), plan stock and staffing for late September and early October. The figures are TAT forecasts, not outcomes.