Chiang Mai's provincial treasury says the State Welfare Card and Thai Chuay Thai Plus (60:40 co-pay, 4,000 baht per person) have pushed spending to 3,903.89 million baht as of 5 Sept 2026, with 37,756 registered shops (99.16% small operators). About 1,983 million baht has gone to restaurants, cafes and local services. The scheme is expected to reach 4,800 million baht when it ends in September 2026, so the boost fades after that. Shops should plan for the post-scheme low season and watch for a possible drop in footfall after the money runs out.