Thai household spending averaged 21,217 baht a month in January to September 2026, up 326 baht (about 1.6%) on a year earlier. Transport, logistics and communication rose most (+228 baht), driven by retail fuel and public fares. Ready-made food also rose 93 baht, while clothing and alcohol fell. The Commerce Ministry expects costs to stay high, watching world oil prices, year-end travel demand and flood effects on fresh vegetables. For a small business, plan for higher fuel and delivery costs and for customers to cut discretionary spending and shift toward cheaper, convenient food.