Krungsri Consumer reports H1 2026 card spending of 196,700 million baht (up 3%) and new loans of 47,200 million baht (up 4%), with credit card NPL at 1.1% against a market average of 2.1%. Management expects full-year targets to be missed because H2 growth was set too high for the economy, citing energy and oil prices, cost of living and weak consumer purchasing power. Consumers are cutting back by staying home: online shopping rose 16% and now ranks in the top 5 spending categories, while fuel stations grew 7%. For a small business, expect lenders to stay cautious on credit lines and consumer loans, and plan for weaker discretionary demand in the second half while online and home-delivery channels are gaining.