The Thai Retailers Association says weak purchasing power, driven by household debt at 85.9% of GDP (Q1 2026), is squeezing shops. It has asked the government to relaunch Easy E-Receipt, extend Thai Chuay Thai Plus, and widen welfare card eligibility. These are proposals only, with no decision yet. The TRA forecasts retail reaching 4.38 trillion baht in 2026 (+3%), with a Q4 rebound expected from tourism and the planned Thai Tiew Thai Plus campaign. Plan cautiously and watch for these schemes before adding stock or staff.