Gold banana farm-gate prices in Phatthalung are 22-25 baht/kg, sometimes 30, with buyers including convenience chains and export markets competing for supply. Demand is expected to stay firm through 2027, but El Niño may cut output in March-May 2026. Energy costs are up over 30% and plastic bags over 25%, so growers are squeezed on costs. For buyers and sellers of bananas or banana-based products, lock in supply early before the March-May dry period, and budget for higher packaging and energy costs.