The Chinese embassy issued a new advisory after several kidnappings of Chinese nationals in Thailand, warning travellers to avoid rides from strangers or acquaintances, avoid sudden route changes, and share their whereabouts with family. It also warns influencers and artists about fake high-paying job offers. ATTA's president said in June that the 2026 Chinese arrivals forecast was cut to about 7 million from 9 million, and that safety is now the biggest challenge in the Chinese market. For tour operators, hotels and transport businesses serving Chinese visitors, expect softer bookings and check that your drivers and partners are licensed.