The Consumers Council has filed 10 pilot lawsuits against 17 companies over Facebook-linked online scams, the first legal action of its kind in Thailand against digital platforms. Preliminary hearings are under way, with more on Aug 17 and 31, and the next hearing for four Bangkok South cases on Nov 23. Cases may take a long time because of many defendants. For a small business, this is background only: if your business advertises on Facebook, watch how platform liability for scam ads develops, but no action is needed now.