AI providers are cutting token prices: OpenAI reportedly cut GPT-5.6 by up to 80%, and Microsoft Thailand expects prices to keep falling. Hyperscalers like AWS also say a Thai data centre cut customer costs by about 10-15%. The article's warning is that usage can still blow the budget: one Uber case used up its full-year AI budget in four months because no token cap was set. For a Thai SME using AI tools, set a monthly spending cap, choose flat-rate subscriptions for routine work, pay per token only for API tasks, and use cheaper models for simple jobs.