TrendForce says memory chip prices rose 78-83% quarter on quarter in Q2 2026 for LPDDR5X, used in newer smartphones, and NOR Flash and SLC NAND more than doubled in the first half of 2026. Counterpoint reports Southeast Asian smartphone shipments fell 15% year on year in Q2 2026, with sub-US$150 phones down 38%, and global PC shipments fell 4%. Memory now makes up 6-7% of TV component costs, up from about 2.5-3%. For a Thai SME, expect higher prices and fewer spec options when buying IT equipment, POS devices, phones or smart devices. Check whether a quote is still valid before you commit to a purchase. Consumers may also delay upgrades, so plan for slower demand on electronics sales.