The Alcoholic Beverage Control Act (No. 2) B.E. 2568 bans alcohol advertising, celebrity endorsement that promotes drinking, and hidden ads using alcohol brand names or logos. Sponsorship of social or public events that promotes drinking is also banned, and so is publicising such sponsorship. Individuals face up to 6 months' jail and/or up to 100,000 baht. Producers, importers or sellers face up to 1 year and/or 500,000 baht, plus up to 50,000 baht per day while the breach continues. Officials can order ads taken down. Check marketing, influencer and event posts before publishing, especially anything that shows beer or spirits.
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