TrendForce expects DRAM contract prices to rise about 13-18% in Q3 2026, down from the 30-45% rise in the previous quarter. Samsung and SK hynix may get up to 20%. HBM4 costs about double HBM3e (roughly $31-32/GB vs $17-18/GB), and big buyers often lock in long-term deals below visible spot prices. For a Thai SME buying PCs, servers or phones, memory-driven hardware price increases are still climbing, just more slowly. Delay non-urgent hardware purchases only if you can wait a quarter; don't expect prices to fall soon.