The Anti-Online Fraud Center logged about 190,000 scam cases from January to July 2026, with losses above 9.3 billion baht. Online purchase and service scams made up about 73% of cases. An SCB EIC survey found roughly 1 in 4 respondents had been scammed, mostly through online shopping, and most said their losses were not fixed. Buyers are shifting toward large platforms and official brand channels, and they check shop information, track record and reviews before buying. For a small online seller, that means showing full, verifiable shop details, clear return and refund terms, and platform verification badges. Using platforms' payment-hold protection, where the seller is paid only after the buyer confirms receipt, also helps build trust.