Thailand's private sector and Chamber of Commerce are escalating pressure on government to accelerate flood preparedness measures. Recent floods have caused significant damage—up to 6 billion baht in industrial losses alone—affecting SMEs, agriculture, tourism, and supply chains, particularly in central and eastern regions. The panel is proposing structured interventions including a master water resource plan and warning system improvements, arguing the government underestimated flood risks and must begin preparations earlier (as early as May annually) to protect households, businesses, and investor confidence.