Anti-scam centre data for January to July shows 190,000+ cases and about 9.3 billion baht in losses, with online shopping fraud the largest category at about 73% of cases. SCB EIC's consumer survey found buyers trust large platforms and brand channels more, and choose small shops based on verifiable store details, operating history and reviews. For a small online seller, that means complete contact and store information, clear return and refund terms, and checkable reviews. Platform store badges also help build trust. Buyers who were scammed often say fixes were slow, so a clear complaint process matters.