The World Bank Enterprise Survey covered 360 Thai firms with 5+ employees in manufacturing, construction and services. Cumulative AI adoption in Thailand was about 11.5% in 2025, up from about 3.3% in 2024, but well behind Kenya and Nigeria (about 40%) and the US (42.5%). Thailand ranks top 20 as an exporter of AI-enabling goods, yet not among heavy AI users. The report's Thai case study shows AI tools can fail in local settings: a Google diabetic eye-screening tool rejected over 20% of images taken in Thai clinics because of lighting. For an SME, the practical point is that off-the-shelf AI needs testing in your own conditions before you rely on it.