The Chinese embassy issued a fresh warning about job scams, but TAT and Atta say it targets high-profile individuals such as influencers, artists and celebrities, not general tourists. Chinese arrivals were 4.14 million as of Oct 17, up 14% year-on-year, and TAT expects 5–5.5 million for the year. Around 2.1 million seats on China-Thailand routes could bring at least 1 million more Chinese visitors in the last three months. For a business serving Chinese tourists, this suggests keeping Chinese-market plans on track rather than cutting back, while watching for any change in the warning's scope.