The UTCC forecasts Vegetarian Festival spending of 46,913m baht in 2026, up 2.2% from 2025, with average spend per person up 7% to 5,576 baht. Only 32% of people plan to abstain, the lowest in 11 years, so volume is flat or down while prices rise. Survey: 49.8% of consumers plan similar spending and 17.2% plan to spend less. Plan for higher ingredient costs and flat-to-lower customer counts, and consider plant-protein menu items, since health-driven demand is cited. 62% of surveyed SMEs said the Thai Chuay Thai Plus scheme would support sales of vegetarian food.