Since 1 Jan 2026 Thailand charges import duty and 7% VAT on parcels from 1 baht up. Krungthai COMPASS estimates about 250 million low-value imports in 2026, roughly 80% from China, worth over 45 billion baht. It expects the duty to cut low-value imports only about 7%, and fashion goods from China still sit 44-85% below Thai-made prices after tax. For a Thai SME, expect continued price pressure on mass-market goods; the report's advice is to compete on quality, not price.