IDC reports global smartphone shipments of 255.3 million units in Q3 2026, down 22% year on year, the steepest drop it has recorded. Memory prices rose about 350% over the past year and are expected to climb further, squeezing phone makers' margins. IDC expects the slump to continue through 2027, with recovery in 2028 at the earliest. For a Thai SME, expect higher and fewer phone and device options, and possibly higher costs for electronics, POS terminals or devices you buy or sell.