European airlines including KLM, British Airways, Lufthansa and Air Canada have suspended Gulf and Middle East routes until roughly August to October 2026, and direct flights into Thailand are filling up. Thai Airways launched Bangkok-Amsterdam on 1 July 2026 and plans more flights to Paris, Munich and Zurich later this year. TAT still targets 10.4 million long-haul visitors this year, down from 10.8 million, with the Middle East market about 30% down. For tourism-linked SMEs, Europe and Americas demand looks firm into the coming season, and the Middle East shortfall is the main gap.