Global DRAM and NAND chip supply is tight because makers are shifting capacity to AI data centres. Deloitte expects server memory costs to roughly double in Q1 2026 and possibly quadruple across the year, with new capacity not arriving until about 2029-2030. RAM kits that cost about 3,000-4,000 baht in late 2025 were near 15,000 baht by early August 2026. Micron says it can meet only 55-60% of key customer demand. For a Thai shop or service business, expect higher costs for computers, phones, storage and gaming hardware you buy or resell, so review purchase prices, supplier quotes and any stock or quotes that depend on memory-heavy devices.