The Office of Insurance Commissions (คปภ.) issued guidelines dated 24 July 2026 for unlicensed people who post about insurance on digital media, including influencers and creators. General education, explaining policy terms, and sharing your own experience (labelled as personal, not advice) are allowed. Recommending, arranging or comparing policies for a fee tied to policy volume needs an agent or broker licence. Paid ads need a written contract, content approval from the insurer, and a clear disclosure. Promoting foreign insurers not licensed in Thailand is banned. If your business uses creators or sponsored posts to sell insurance, check these rules now.